The World Cup in Brazil was a milestone for the country of football, and working on both the Confederations Cup in 2013 and the World Cup in 2014 was a defining moment in my career. For 3 years, I dedicated myself to this project that directly impacted 3 million people on site (stadiums).

At the time, I worked in the marketing department at Itaú bank, which was the Official Bank of the 2014 World Cup, providing national support. As one of two people responsible for this sponsorship, and with my previous experience in Business Marketing, I managed everything related to banking products and services in partnership with Visa, the global partner of FIFA.

Despite the systemic complexity and business involvement, with a multidisciplinary and direct team of 50 people, we were able to deliver new products and services, such as:
. a bank branch that was built in the International Broadcast Center in Rio de Janeiro, where the world's press was based; with exclusive service with specific hours and bilingual staff, as well as currency exchange transactions with currencies that the bank had never worked with before;
. enabling all ATMs in Brazil to allow withdrawals via cards issued outside the country;
. creating an exclusive prepaid card for the event, which was customized on the spot with the client's name and the day's game;
. more than 3,000 POS and ATMs spread across the 12 host cities' stadiums.

With these efforts, we achieved the best ROI in the bank's history and received praise from FIFA, that as national support, we went above and beyond to activate the project.