brand experience consultancy that goes beyond possibilities

For audacious marketing executives, time isn't just money – it's the bedrock of strategic innovation. The pressure of squeezing in planning and strategy within a jam-packed schedule is a persistent ache felt throughout the corporate realm.

This is precisely where PAKA steps in, charting a course for your brand toward uncharted territories. Our goal is to surpass the possibilities, elevating brands to a realm where they're truly loved.

How do we do this? It's a journey we undertake together. With 19 years in the heart of marketing, I understand that real transformation isn't a solo endeavor. It's a collaborative effort we lead, involving your team and key partners. 

We firmly believe in the potency of thorough planning, sharp strategies, and flawless execution.

Let's ignite a new spark for your brand.
Why settle for the expected?

photo @Raul Aragao

expertise

strategic planning

Development of a brand positioning strategy, analysis of campaign results and monitoring of results.

brand experience

From Live Marketing, Promotional, and Incentive Campaigns, to B2B, B2C, and mainly P2P relationship actions - always in a way that your brand won't be "oPAK".

sponsorship and activations

Development of guidelines, strategies, negotiation, activation, and measurement of results for cultural, sports, and incentive-law sponsorships.

make projects happen

Managing projects involving coordination with multiple interfaces.

A bridge between clients and agencies and/or internal clients, streamlining processes and ensuring project progress.

projects and brands

FIFA World Cup

Leadership of FIFA World Cup 2014 sponsorship for projects related to Financial Services, in partnership with Visa.

Learn more

Rock in Rio

Responsible for the 2017 and 2019 projects and the best awareness results in the history of this sponsorship.

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Miami Open

Rebranding of one of the most charming ATP/WTA tennis tournaments in the USA, due to the naming rights of a Brazilian bank.

Malala

Hosted the first visit to Brazil by the youngest Nobel, an education activist in Brazil.

Cirque du Soleil

Saltimbanco was the first show of Cirque to come to South America and an airline company did an unprecedented and innovative PR action.

outros projetos realizados

brands | clients

me.team

PAKA is from Patrícia Akamatu, a half-Japanese Brazilian with a touch of dendê.

I am driven by the power of planning, and even though I delve into strategy, I am hands-on.

With 19 years of experience in marketing and sponsorships for major brands and events, I made deliveries that exceeded the possibilities. 🙂

Due to different types of projects in the entertainment world, I have developed a profile oriented to:
. solving problems > triggered by events
. results > to meet the goals set by the company

As a project manager, I connect your brand with the public and, behind the scenes, the client with the agency.

Find out more about my career here!

Let's create your brand's next big moment together? Send a message to:
patricia@pakamarketing.com
or click here
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